Best Ways to Pick a Winner for Your TikTok Contest

TikTok has become one of the most powerful social media platforms in the world. Millions of people use TikTok every single day to create content, watch videos, and connect with their favorite creators. For content creators, influencers, and brands, TikTok offers incredible opportunities to reach massive audiences and build engaged communities.

Running a contest on TikTok is one of the best ways to boost engagement, grow your follower count, and reward your loyal audience members. When you run a TikTok contest, you are giving your viewers a chance to win something valuable. They participate because they hope they might be the lucky winner. This excitement and participation help your videos get more views, comments, and engagement.

However, one of the biggest challenges that TikTok creators and businesses face is picking a winner fairly from potentially thousands of comments on their videos. When you have a popular TikTok account, your videos can get hundreds or even thousands of comments very quickly. Manually going through all those comments to pick a winner is extremely time-consuming and difficult. Additionally, it is easy for people to question whether you really picked a winner fairly or if you just chose someone randomly without actually counting all the comments.

That is why learning the best ways to pick a winner for your TikTok contest is incredibly important. Whether you are a small creator just starting out on TikTok, an established influencer with millions of followers, or a large brand running a major campaign, knowing how to select winners properly will help you maintain trust with your audience. Running fair and transparent contests will also encourage more people to participate in your future contests, which means more engagement and growth for your TikTok account.

This comprehensive guide will walk you through every method and strategy for picking TikTok contest winners. We will explore simple manual methods that do not require any special tools. We will also discuss advanced automated solutions that can make the entire process much easier and faster. We will cover best practices, common mistakes to avoid, and strategies for building stronger relationships with your TikTok community through fair and transparent contests.

Why Proper Winner Selection Matters for Your TikTok Account

Before we discuss the specific methods for picking winners, it is important to understand why the way you select your winners really matters. The winner selection process is not just about choosing a name randomly. It is about building trust, maintaining credibility, and creating a positive experience for your entire TikTok audience.

First, a fair and transparent winner selection process ensures that every participant has an equal chance of winning. This fairness is fundamental to running a legitimate contest. When people feel that they have a real, equal opportunity to win, they are more motivated to participate. They will comment on your videos, they will like your content, and they will engage with your account in meaningful ways.

Second, transparency builds trust with your TikTok audience. When people see that you are using a clear, verifiable method to select winners, they respect your integrity. They believe that you are running your contests honestly and fairly. This trust is extremely valuable. It translates into loyalty. Your audience will continue to watch your videos, support your content, and participate in future contests.

Third, a documented and clear winner selection process protects you legally. If you run a contest with valuable prizes, you need to have rules and a selection process that is clearly defined. If there is ever a dispute about who won, you will have documentation to support your decision. This legal protection is especially important for business owners and larger brands running major contests.

Fourth, a proper winner selection method saves you significant time and energy. Manually going through thousands of comments to pick a winner is extremely time-consuming and error-prone. Using the right method or tool allows you to select a winner quickly and accurately. This means you can focus on creating great content and building your audience instead of spending hours managing contest mechanics.

Fifth, fair and transparent contests encourage more participation in future contests. When people see that you run honest contests with legitimate winners, they are more likely to enter your next contest. Over time, this increases engagement on your TikTok account, grows your follower count, and builds a stronger, more active community around your content.

Method 1: Manual Comment Counting and Selection

One of the oldest and most traditional ways to pick a winner from a TikTok contest is to manually count through the comments and select a winner by hand. While this method is simple in concept, it is more complicated in practice.

Here is how this method works. You ask your TikTok followers to comment on your video to enter the contest. Once the contest ends, you scroll through all the comments on your video. You count each eligible comment and assign it a number. Then, you use a random number generator to pick a number. You find the comment that corresponds to that number. The person who made that comment is your winner.

The advantage of this method is that it is straightforward and relatively easy to understand. Your audience can see that you are going through the comments and selecting one randomly. If you explain the process clearly, people will understand how you picked the winner. If you create a video showing the selection process, it becomes very transparent.

However, this method has significant challenges. If you have hundreds or thousands of comments, manually counting them is extremely time-consuming. It might take you hours to count all the comments properly. You might also make counting errors. You could accidentally skip comments, count the same comment twice, or lose track of your count. Additionally, it is easy for people to question whether you really counted correctly or if you picked your favorite commenter instead of truly selecting randomly.

Another challenge with this method is that you need to verify which comments are eligible. Some people might not follow your contest rules. They might comment after the contest ended, or they might not include all the information you required. You need to carefully check each comment to make sure it is eligible. This adds even more time to the process.

If you decide to use this method, here are some tips to make it work better. First, write very clear contest rules before you start. Let people know exactly how they should comment to be eligible. Second, take a video or screenshot of yourself going through the comments and selecting the winner. This creates documentation and proves that you did the selection fairly. Third, double-check your work before announcing the winner. Make sure you counted correctly and that the winner is actually eligible.

Method 2: Using a Random Comment Picker Tool

A random comment picker tool is specifically designed to select winners from TikTok comments. These tools make the winner selection process much easier and faster than manually counting.

Here is how these tools work. You provide the tool with access to your TikTok video, or you copy and paste all the eligible comments into the tool. The tool then automatically analyzes all the comments and randomly selects one comment as the winner. Some tools even have options to exclude certain comments or to pick multiple winners if you are giving away several prizes.

The advantage of using a random comment picker tool is that it is fast, accurate, and fair. The tool will not make counting errors. It cannot show bias or favoritism. Every eligible comment has an equal chance of being selected. You can also show the selection process to your audience, proving that a computer randomly picked the winner based on your rules.

Additionally, these tools usually provide documentation of the selection process. Many of them create screenshots or videos showing exactly how the winner was selected. You can share this documentation with your audience. You can keep it for your records. This creates transparency and protects you legally if there are any questions about the selection process.

When choosing a random comment picker tool, make sure you select a reliable one. Not all tools are created equal. Some tools might have bugs or might not work properly with TikTok's system. Look for tools that are used by many creators and that have good reviews. A well-established tool is much more likely to work correctly and reliably.

The process is simple. Most tools have an easy-to-use interface where you connect your TikTok account or paste in your comments. The tool then instantly selects a random comment. This entire process might only take a few seconds, whereas manually selecting a winner could take hours.

Method 3: The Numbered List Method

The numbered list method is another traditional approach that works well for TikTok contests. This method involves creating a complete list of all participants, numbering them, and then using a random number generator to pick the winner.

Here is how this method works. First, you identify all the people who entered your contest by looking through all the comments on your TikTok video. You create a list with their usernames or names. Then, you number each entry starting from one and continuing sequentially until you have numbered all participants. Next, you use a random number generator to pick a number. The person whose number matches the random number becomes the winner.

This method is very transparent because everyone can see the complete list of participants. If you create this list publicly and perform the number selection on a video or live stream, it becomes extremely credible. People can verify that you actually did what you said you would do.

The advantage of this method is that it is easy to understand. Even people who are not familiar with technology can understand how the winner was selected. There is no complicated software to learn or confusing processes to follow. It is simply a list, a number, and a winner.

However, this method does require manual work. You have to identify all eligible participants and create the list. If you have thousands of participants, this task becomes very time-consuming. Additionally, you need to make sure you have the correct usernames for each participant. You need to verify that each person met your contest requirements.

To use this method effectively, you should write down clear contest rules before you start. Specify exactly how people should comment to enter. Explain what makes someone eligible. Explain how the winner will be selected. Then, carefully create your list of participants. You can use a spreadsheet to make this easier. Finally, perform the random number generation publicly, and announce your winner immediately.

Method 4: Advanced TikTok Contest Winner Picker Tools

The most advanced way to pick a TikTok contest winner is to use a specialized tool designed specifically for TikTok contests. These tools are far more powerful than simple comment pickers. They can handle complex selection criteria, apply filters, and automatically manage your entire contest process.

An advanced TikTok contest winner picker tool can automatically pull comments from your TikTok video without you having to manually copy and paste them. The tool understands TikTok's structure and can extract participant information directly from your video. It can then apply filters and conditions to determine who is eligible to win.

For example, you might want to pick a winner only from comments that were posted within a specific time period. You might want to exclude people who have won your contests before. You might want to only include comments from people who are following your account. An advanced tool can handle all of these requirements automatically.

These tools often provide multiple selection methods. You can choose to pick one winner or multiple winners. You can decide if people who have already won can win again, or if they are excluded from future drawings. You can set up the tool to randomly select winners based on weighted probabilities if you want to give some participants a better chance than others.

One of the biggest advantages of using an advanced tool is the documentation and transparency it provides. The tool creates detailed records of the contest, including all participants, the selection criteria, the winner, and the exact time the winner was selected. You can show this documentation to your audience, proving that the selection was completely fair and random. This documentation also protects you legally if there are any questions or disputes about the selection.

Additionally, an advanced tool saves you enormous amounts of time. Instead of spending hours manually counting comments and verifying eligibility, the tool does all of this work instantly. You can run contests much more frequently because the selection process is so quick and easy.

Method 5: Live Selection During TikTok Live Stream

Some TikTok creators like to pick contest winners during a live stream. This method combines transparency with excitement and entertainment. TikTok live streams are a popular feature that allows creators to broadcast to their followers in real-time.

Here is how live selection works. You announce that you will be selecting a contest winner during your next TikTok live stream. You tell your followers when this will happen and what they need to do to be eligible. On the day of the live stream, while you are broadcasting, you explain the selection process to your viewers. Then, you perform the selection in real-time, while thousands of people are watching.

The advantage of this method is extreme transparency and credibility. Your audience sees the entire process happening in real-time. They can verify that the selection was fair. This creates excitement and engagement. Your followers will be more likely to join your live stream because they have a chance to see a winner being selected. After the live stream ends, you can repost clips of the stream to your TikTok feed, which creates more content for your account.

To perform live selection during a TikTok live stream, you can use a comment picker tool that works in real-time, or you can manually count comments while you are streaming. If you use a tool, you can share your screen so viewers can see the tool selecting the winner. This makes the process very transparent and entertaining.

The disadvantage of this method is that it requires more planning and coordination. You need to announce the live stream in advance and make sure your audience knows about it. You also need to manage the technical aspects of streaming while performing the selection. However, for many creators, the benefits of increased engagement and credibility make this method worth the extra effort.

Method 6: Weighted Entry System for Loyal Followers

Sometimes, a simple random selection might not be the best approach for your contests. You might want to reward your most loyal followers and supporters by giving them a better chance of winning.

A weighted entry system allows you to assign different chances of winning to different participants based on their engagement level or other criteria. For example, you could give someone who follows your account a higher chance of winning than someone who does not follow you. You could give someone who likes your video a better chance than someone who just commented. You could give someone who shares your video an even better chance.

To use this method, you first decide what actions are worth more entries. For example, you might decide that each comment counts as one entry. A like counts as one entry. Following your account counts as two entries. Sharing the video counts as three entries. Then, you calculate the total entries for each participant. Finally, you randomly select a winner, but each participant's chance of winning is weighted according to their number of entries.

The advantage of this method is that it rewards your most engaged and loyal followers. It encourages people to follow your account, like your videos, share your content, and comment. Over time, this increases engagement on your TikTok account and helps you build a stronger community.

However, weighted entry selection is more complicated than simple random selection. You need a tool that can handle weighted selection, or you need to manually calculate the entries and perform the selection. This method also requires very clear communication with your audience about how the selection process works.

If you use this method, make sure your contest rules are very clear. Explain exactly what actions give people how many entries. Make sure everyone understands that some people have a better chance of winning than others, and explain why. Transparency is crucial for this method to be credible.

Method 7: Running Multiple Drawings and Multiple Prizes

Instead of picking just one winner, you can run multiple drawings and give away multiple prizes. This method is excellent for creating more excitement and giving more of your TikTok community members a chance to win.

Running multiple drawings works like this. You divide your prizes into different tiers. For example, you might have a grand prize, three second-prize winners, and five third-prize winners. You then run separate drawings for each tier. The first drawing selects the grand prize winner. That person is removed from future drawings. Then, you run a second drawing to select the second-prize winners, and so on.

An alternative approach is to run all the drawings simultaneously. You randomly select the first winner for the grand prize. Then, you randomly select the second person who will win a second-prize. You continue this process until all prizes are distributed.

The advantage of running multiple drawings is that it creates more excitement around your contest. More people have a chance to win, so more people are excited. More of your community members have the opportunity to be winners. Running multiple drawings also demonstrates your commitment to your TikTok community. You are showing that you want to reward many people, not just one lucky person.

Additionally, running multiple drawings allows you to give out prizes of different values. You can have a very valuable grand prize and several smaller prizes. This way, you can run a contest with a bigger total giveaway amount without spending as much on a single prize.

The disadvantage of this method is that it is more complicated than selecting a single winner. You need to run multiple selection processes. You need to make sure you do not accidentally select the same person twice. You also need to communicate clearly about how many prizes you are giving away and how each prize will be selected.

Method 8: Community Voting and Audience Selection

Some TikTok creators like to let their community help pick the contest winner. This method involves narrowing down to a few finalists and then letting your audience vote for the winner.

Here is how this method works. You run your contest and collect all entries. Then, you randomly select a small number of finalists. For example, you might select five or ten people. You announce these finalists to your audience. Then, you let your followers vote for their favorite finalist. You can use TikTok's features, like polls or comments, to collect votes. The finalist with the most votes wins the grand prize.

The advantage of this method is that it increases engagement and makes your audience feel like they are part of the contest. People are excited to vote and to see which finalist will win. This method also gives you more content to create. You can create multiple videos about the finalists. You can encourage voting. You can build excitement over several days. This extended contest period means more content for your TikTok feed and more opportunities to get views and engagement.

However, this method is more time-consuming and complicated than simple random selection. It also introduces an element of popularity into the selection process. The winner might not be truly random because they might be the most popular person in the finalist group, rather than someone who was selected purely by chance.

If you use this method, make sure you clearly explain the process to your audience. Let them know that you are using community voting to pick the winner. Explain why you chose this method. Be transparent about how the voting works and how you will count the votes. The more transparent you are, the more credible the selection will be.

Method 9: Best Practices for Fair and Transparent TikTok Contests

To ensure that your TikTok contests are fair, transparent, and successful, you should follow these important best practices.

First, always write clear contest rules before you start the contest. Your rules should specify exactly what people need to do to enter. Do they need to comment? Do they need to like the video? Do they need to follow your account? Do they need to do multiple things? Write it down clearly. Your rules should also specify when the contest starts and ends. Include information about how many winners you will select and what the prize is. Explain exactly how the winner will be selected.

Second, make sure your contest complies with TikTok's community guidelines and terms of service. TikTok has rules about what types of contests are allowed. Your contest rules must clearly state that the contest is not sponsored by TikTok, endorsed by TikTok, or administered by TikTok. Make sure your contest follows all of TikTok's rules and guidelines.

Third, use a fair and random selection method. Do not pick winners based on personal preference, popularity, or any other biased factor. Your audience needs to trust that the selection was truly random and fair. Using an automated tool makes this easier because computers cannot show bias or favoritism.

Fourth, document everything. Keep records of all contest entries, the selection process, the date and time the winner was selected, and the winner announcement. Take screenshots or videos of the selection process. This documentation protects you legally and demonstrates your commitment to fairness and transparency.

Fifth, announce the winner quickly and clearly. Do not make people wait for days to find out who won. The sooner you announce the winner, the better. Create a clear announcement, either in a new TikTok video, in the comments of the original contest video, or in a private message to the winner. Make sure you include the winner's name or username, what they won, and how they should claim their prize.

Sixth, follow up with the winner to ensure they receive their prize. Get their contact information. Send them their prize or the necessary information to claim it. Confirm that they received it. If you do not follow through on your promise to give the winner their prize, you will seriously damage your credibility and reputation.

Seventh, thank everyone who participated, even if they did not win. Recognize their participation and encourage them to enter future contests. This builds goodwill and loyalty in your TikTok community.

Method 10: Avoiding Common Mistakes in Winner Selection

Even with good intentions, it is easy to make mistakes when selecting contest winners. Understanding and avoiding these mistakes will help you run better contests.

First, do not manually pick winners without using a random selection method. This opens you up to accusations of bias and favoritism, even if your selection was actually fair and random. Always use an objective method so there is no room for doubt.

Second, do not change the contest rules after the contest has started. If you realize that your rules are unclear or problematic, do not change them in the middle of the contest. This is unfair to people who made their decisions based on the original rules. If you need to change something, end the current contest and start a new one with the new rules.

Third, do not forget to verify that the winner is actually eligible. Make sure they met all the requirements for entering the contest. Make sure they followed your rules. If the randomly selected person is not eligible, select another random entry until you find an eligible winner.

Fourth, do not announce the wrong person as the winner. Always double-check that you are announcing the correct person's username. An error here could create significant problems and embarrassment.

Fifth, do not ignore or skip comments that are eligible for the contest. Every eligible entry should have an equal chance of winning. If you manually select a winner, make sure you include every eligible comment in your counting.

Sixth, do not take too long to announce the winner. People lose interest quickly. The excitement of the contest fades away if you wait too long. Try to announce the winner within a few days of the contest ending. The quicker you announce, the better.

Seventh, do not be vague about how you selected the winner. Be specific and transparent about what method you used. If you used a random comment picker tool, mention that specifically. If you used a random number generator, explain that. People appreciate clarity and transparency.

Eighth, do not fail to follow up with the winner. Once you announce who won, you still have a responsibility to deliver the prize. If you cannot deliver the prize for some reason, contact the winner immediately and explain the situation. Do not just disappear.

How Automated Tools Simplify the Entire Contest Process

While the methods we have discussed are all valid, using an automated tool designed specifically for TikTok contests can make the entire process significantly simpler and more efficient.

An automated tool handles many tasks that would otherwise require your time and attention. It can extract comments from your TikTok video automatically, so you do not have to manually copy and paste them. It can apply filters to determine which comments are eligible. It can verify that participants meet your contest requirements. And it can randomly select winners with complete fairness and transparency.

The biggest advantage of automated tools is time savings. What might take you hours to do manually can be done in seconds with an automated tool. This means you can run contests much more frequently without spending huge amounts of time on the selection process. You can focus on creating content and building your community instead of spending hours managing contest mechanics.

Automated tools also provide better documentation and records. They create detailed logs of all contest activity, which you can use to prove that the selection was fair and random. This documentation is valuable for legal purposes and for building trust with your audience.

Additionally, automated tools are more professional and credible. When your audience sees that you are using a sophisticated tool designed specifically for TikTok contests, they trust that the selection was completely fair and unbiased. This builds confidence in your contest and encourages more participation.

An automated tool also reduces the possibility of errors. A computer will not accidentally skip a comment, count someone twice, or select an ineligible entry. The selection will be precise and accurate every time.

Building Community Through Fair Contests

Running fair and transparent contests is not just about selecting winners. It is about building a stronger, more engaged community around your TikTok account.

When you run contests fairly, people respect you and trust you. They believe that you are someone who keeps your promises and treats people fairly. This trust extends beyond the contests themselves. People are more likely to follow your account, watch your videos regularly, and support your content in other ways.

Fair contests also encourage more people to participate in future contests. Once people see that you run honest contests with legitimate winners, they become more likely to enter your next contest. They want to be part of your community. Over time, this increases engagement on your TikTok account, helps you gain more followers, and builds a loyal fanbase that supports your content.

Additionally, running contests frequently keeps your community engaged and excited. People are always looking forward to the next contest. This regular engagement helps you maintain a strong presence on TikTok and keeps people coming back to watch your videos.

Promoting Your TikTok Contest Effectively

Running a fair and transparent contest is important, but promoting your contest effectively is equally important. If nobody knows about your contest, you will not get many entries or engagement.

Here are some ways to promote your TikTok contest effectively. First, announce the contest clearly in your video. Explain what people need to do to enter. Tell them when the contest ends and what the prize is. Make sure your message is clear and easy to understand. Use simple language that anyone can understand.

Second, use your video caption to promote the contest. Include important information about how to enter and what people need to do. Make sure the instructions are easy to follow.

Third, create multiple videos promoting the contest. Do not just announce the contest once. Create several videos talking about the contest, answering questions, and reminding people to enter. The more content you create about the contest, the more people will see it.

Fourth, use TikTok's other features to promote the contest. Use the duet feature to get other creators involved. Use the green screen effect to promote the contest. Use trending sounds and music to make your contest videos more engaging.

Fifth, mention the contest on your other social media accounts if you have them. Promote it on Instagram, Twitter, Facebook, or other platforms if you use them. The more places you promote the contest, the more people will know about it.

Sixth, encourage your followers to share the contest with their friends. People are more likely to participate if they know other people who are also participating. When people share your contest, you get more entries and more exposure.

Seventh, use hashtags to promote your contest. Create a unique hashtag for your contest. Use other relevant hashtags that people search for. This helps people find your contest when they are looking for contests and giveaways.

Legal and Compliance Considerations for TikTok Contests

When running a contest on TikTok, there are some legal and compliance considerations you need to keep in mind.

First, make sure your contest complies with TikTok's community guidelines. TikTok has specific rules about contests and giveaways. Your contest rules must clearly state that the contest is not sponsored by TikTok, endorsed by TikTok, or administered by TikTok. You also need to make sure your contest does not violate any of TikTok's other policies. Review TikTok's guidelines before you run your contest.

Second, check the laws in your country or region regarding contests and giveaways. Different countries and regions have different rules about what types of contests are legal. Some places require you to have a registered business to run contests. Some places require you to post a bond or insurance. Make sure your contest complies with all applicable laws.

Third, keep your contest rules clear and accessible to everyone. Make sure people can easily find and read your contest rules. Do not hide important information or make it hard to find. Transparency is important for legal compliance and for building trust with your audience.

Fourth, keep detailed records of your contest. Save copies of your contest announcement, your rules, all entries, the selection process, and the winner announcement. These records prove that you ran the contest legally and fairly. They also protect you if there are any disputes or legal questions about the contest.

Fifth, if you are giving away a valuable prize, consider consulting with a legal professional. If your contest is large and involves significant prizes, it might be worth getting legal advice to make sure you are complying with all applicable laws and regulations.

Choosing the Right Prize for Your Contest

The prize you offer in your contest is extremely important. The prize needs to be valuable enough to motivate people to participate, but it does not need to be extremely expensive.

Some good prize ideas include products from your brand or products with which you have a partnership with. You could give away free products, merchandise with your name or logo, or exclusive access to content. You could give away gift cards, cash, or other items that people want.

Whatever prize you choose, make sure it is something that your audience will be excited about. Think about what your followers like and what would motivate them to participate in your contest. The more excited people are about the prize, the more entries you will get.

Conclusion

Picking a winner for your TikTok contest does not have to be complicated or stressful. By using one of the methods we have discussed in this comprehensive guide, you can select winners fairly, transparently, and efficiently.

Whether you choose a simple random number generator, a random comment picker tool, or a more advanced automated platform, the key principles remain the same. Be fair, be transparent, be clear about your rules, and follow through on your promises. Your audience will respect you for running honest contests, and they will be more likely to participate in future contests.

The method you choose should match your comfort level with technology, your available time, and the size of your contest. For small contests with few entries, a manual method might work fine. For larger contests with many entries, an automated tool will make your life much easier and will provide better documentation and transparency.

Remember to document everything, announce the winner clearly and quickly, and follow up with the winner to ensure they receive their prize. By following these best practices, you will run successful contests that build engagement, grow your TikTok community, and increase your credibility as a content creator.

Running fair and transparent contests is an investment in your TikTok account's future. The goodwill you build by running honest contests will pay dividends in the form of increased engagement, more followers, and a loyal community that supports your content. So take the time to run your contests properly, be fair to your participants, and enjoy watching your TikTok community grow.

The best part about running contests correctly is that both you and your community benefit. You get increased engagement and a stronger TikTok account. Your followers get a fair chance to win prizes and feel like they are part of a community that values them. It is a win-win situation for everyone involved.

Running contests on TikTok is one of the most effective ways to grow your account and build an engaged community. Use the methods and strategies we have discussed in this guide to run successful contests that your audience will love.

Extending Your Contest Strategy Across Multiple Platforms

While you focus on running successful contests on TikTok, remember that other social media platforms also offer excellent opportunities for running contests and giveaways. If you create content on multiple platforms, you might want to run similar contests on those platforms as well to reach different audiences and maximize your engagement.

For example, if you also create content on YouTube, you can run contests and giveaways there as well. Picking winners from YouTube comments requires a similar fair and transparent approach as picking winners from TikTok comments. If you want to run contests on YouTube in addition to TikTok, you might want to explore YTPicker (YouTube Comment Picker), which is a specialized tool designed specifically for picking winners from YouTube comments and videos. Using YTPicker alongside your TikTok contest strategy allows you to maintain consistency across your social media presence and reach your audience on multiple platforms where they spend their time.

Running contests on multiple platforms increases your overall reach and engagement significantly. It allows you to reward your community members across all the platforms where you are active. It also gives you more opportunities to build relationships with your audience and to grow your influence across the internet. Each platform has its own unique audience and features, so running contests on multiple platforms helps you maximize your growth potential.